Selected case studies showcasing design process, problem-solving, and measurable impact.
Redesigned the highest-trafficked area of the Cox Business portal from an account-based to location-based architecture, increasing self-service billing from 90% to 98%.
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Transformed a loosely connected asset library into a production-ready design system with 1:1 component parity between Figma and AEM, reducing page load times by 70%.
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Reimagined the registration process from a single cumbersome form into a step-guided, mobile-first experience with tokenized links and built-in MFA.
View Case StudyAll case studies spanning various industries and project types.
Redesigned the highest-trafficked area of the Cox Business portal from an account-based to location-based architecture, increasing self-service billing from 90% to 98%.
View Case StudyTransformed a loosely connected asset library into a production-ready design system with 1:1 component parity between Figma and AEM, reducing page load times by 70%.
View Case StudyReimagined the registration process from a single cumbersome form into a step-guided, mobile-first experience with tokenized links and built-in MFA.
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Applied validation best practices to the address capture component, delivering a 10% decrease in frustration scores and an 8% increase in conversion rates.
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Defined, ideated, and delivered a brand-new status-focused order interface for business customers ranging from small shops to large multi-location enterprises.
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Led the 2023 UX initiative to completely revamp the Cox Business homepage using a Who/What/Why/Where/How content strategy informed by marketing data and A/B testing.
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Designed a customizable, card-based admin landing page that delivers critical club metrics at a glance with Material Design guidelines and a 4px grid system.
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