Designing with empathy, building with purpose
I'm a Senior Product Designer specializing in end-to-end product development. I help teams build digital experiences that solve real user problems while driving business outcomes.
I've designed enterprise SaaS products, built design systems, and shipped complex web applications across a wide range of product challenges.
Currently based in Atlanta, I'm focused on work that requires both strategic thinking and hands-on execution.
Design Philosophy
The principles that guide my work.
User-Centered
Every design decision starts with understanding user needs. I believe in research-driven design that validates assumptions and uncovers real problems.
Systems Thinking
Great products are built on solid foundations. I approach design holistically, considering how each piece fits into the larger ecosystem.
Outcome-Focused
Beautiful interfaces are nice, but impact matters more. I measure success by the problems solved and the value created for users and businesses.
Skills & Expertise
A toolkit built over years of diverse project experience.
Research & Strategy
Design
Tools
Collaboration
Design Journey
From web design to product strategy: a path of continuous learning.
Senior UX Designer
Cox Communications
Led UX transformations across Cox Business digital experiences. I spearheaded the consolidation of three design systems into one unified system with 100+ components, increasing adoption by up to 20% while mentoring designers and establishing workflows that improved cross-functional efficiency.
UX Designer
Stack Sports
Led design for 5 enterprise web apps contributing to $40M in revenue, managing the full product lifecycle from client requirements through QA. I designed the Sports Connect Admin Dashboard for 1,000+ users and owned 15+ marketing websites that increased traffic by up to 25%.
Senior Web Designer
Dick's Sporting Goods
Modernized the leagues platform for mobile responsiveness and created 100+ customized registration landing pages for major clients like Little League and NFL Flag. I also managed a multimedia pipeline for web marketing materials across video, social, email, and print channels.
Web Designer
Print Direction
Built and managed digital storefronts and menus for 20+ major franchisees including Chick-fil-A, Southeastern Grocers, and Moe's.
Beyond Design
A few things about me outside of work.
When I'm not designing, I'm producing music, DJing, experimenting with 3D modeling, or diving into films.
I love being creative and constantly learning. It never stops being fulfilling and rewarding, and I find that my diverse experiences and hobbies bring fresh perspectives to my design work.
AXA Music