Stack Sports Website
I co-designed and developed the website for Stack Sports, a corporate sports technology company and the parent organization for numerous other sports technology brands. The primary goal of this project was to effectively showcase Stack Sports’ overarching objectives while also highlighting the distinct brands within its portfolio.
This website needed to serve a dual purpose: presenting the mission and vision of Stack Sports as a whole, and offering a clear, engaging overview of each subsidiary brand. This dual focus ensured that visitors could easily understand both the broader corporate identity and the specific value of each individual brand.
Identity and branding were of paramount importance, as the website would set the tone and style for all subsidiary brands. To achieve this, we utilized Stack Sports’ rich red and blue color palette and incorporated a hexagonal design motif throughout the site. This cohesive design language helped create a unified yet distinctive visual identity.
The website’s design and development process involved close collaboration to ensure that every element—from typography to interactive features—aligned with the brand’s identity and goals. The result was a polished, professional website that effectively communicated Stack Sports’ mission and showcased its diverse range of brands. This site not only serves as a central hub for Stack Sports but also establishes a consistent and strong brand presence across all its affiliated companies.