Marketing Cox Business services can be a complex task, and properly categorizing services and products is key to creating a seamless flow of information for prospective customers. Service overview pages are often where users start if they want to learn more about a service. These pages should inform the user about what the service entails, highlight the benefits Cox Business offers over competitors, and detail the products or packages available within that service.

The goal of these page redesigns was to address these key factors while also incorporating a design refresh similar to the one found on the homepage and other specific marketing pages. The result was a clear, user-focused overview page that begins with reasons-to-believe, followed by specific product and package callouts. The remainder of the page is designed to engage users who are still searching for information, offering additional reasons-to-believe, specific service features, customer stories, and FAQs. This approach and design created a clearer path to guide users in understanding and engaging with our products and services.