I had the pleasure of being the lead designer for the website redesign for the nonprofit organization 48in48. The primary goal of the redesign was to better guide potential volunteers, sponsors, and nonprofit organizations to the information most relevant to them. By understanding and addressing the needs of these three key personas, we aimed to enhance the user experience and drive engagement.

Showcasing how each group can contribute, while also highlighting current and future events, allowed for a more direct approach to converting visitors into active participants. The new design not only improved the clarity of information but also made it easier for users to find opportunities to get involved and volunteer. Through user-centered design principles, we created an intuitive and engaging platform that effectively connects volunteers, sponsors, and nonprofits with the mission of 48in48.